Embotics V-Commander for Microsoft Hyper-V Delivers Cloud Automation, Cost Savings


Ottawa, April 8, 2013Embotics Corporation, a pioneer in virtualization and cloud management software, today released Embotics V-Commander for Microsoft Hyper-V. The unified cloud management platform, with a new multi-tenant cost model capability, helps deliver IT-as-a-service (ITaaS) with support for multi-hypervisor environments, while also helping customers make the right economic decisions for their virtualized data centers.

In 24 hours or less, Embotics V-Commander – which offers easy-to-use rapid provisioning, self-service, service catalogs, IT costing and chargeback, workflow automation, resource optimization and lifecycle management capabilities – now provides cost comparison functionality unlike other market solutions. Users receive a cost breakdown that supports decisions about which virtual machines (VM) and services should be host on which platform – an unmatched feature that fulfills the economic justification for adopting multiple hypervisors.

Embotics V-Commander helps users integrate Hyper-V into their data center environment for rationalization via reclamation, optimization and workload migration through multi-hypervisor adoption. Data centers can implement Embotics V-Commander and accelerate cloud maturity without simultaneously accelerating costs or complexity. Embotics V-Commander also now provides for integration with Microsoft System Center.

“Multi-hypervisor environments are proliferating because they promise cost advantages without degrading performance, but accomplishing that goal requires a management and automation platform that reveals cost breakdowns to inform decision-making,” said Bernd Harzog, analyst at The Virtualization Practice. “The multi-tenant cost model lets enterprises take economic control of their data centers.”

Gordon McKenna, CEO of Inframon system center specialists, said, “Understanding the true economics of your virtualized workloads is critical to understanding the benefits derived from adopting a Hybrid-IT strategy within cloud environments. Embotics V-Commander demonstrates the returns and efficiency gains by managing the lifecycle of critical workloads on Microsoft technologies.”

Embotics V-Commander return on investment (ROI) is gained later through automation and the standardizing of services for the best fit. Additionally, by examining the historical view of the environment and how it grows, Embotics V-Commander can retrofit the environment to achieve ROI. It can also identify waste and help recycle, migrate and reclaim that waste on the Microsoft Hyper-V platform.

“Increasingly, data centers are managing multiple hypervisors,” said Jay Litkey, CEO of Embotics. “In order to harmonize cloud automation across these elements, organizations need to know where to place workloads for greatest economic advantage, regardless of their understanding of the underlying hypervisor technology. That’s exactly what Embotics V-Commander delivers.”

Embotics V-Commander for Microsoft Hyper-V enables IT organizations to offer any service they like in the service catalog, whether physical or virtual in nature. End users can make requests that are tailored to their needs and track all of their virtual and non-virtual IT assets in real-time. V-Commander delivers more encompassing service levels to users while giving IT administrators broader support for more IT assets.


Embotics V-Commander is generally available now. For more information, visit Embotics at booth 633 at Microsoft Management Summit, April 8-12 in Las Vegas, NV or contact sales at This email address is being protected from spambots. You need JavaScript enabled to view it.. Embotics will be making additional announcements in Q2 2013 as part of its continuing commitment to support “any hypervisor, any cloud.”

About Embotics

Embotics provides mid-sized to large IT organizations with an easy-to-use unified cloud management platform (CMP) that enables IT-as-a-service (ITaaS) with the fastest time-to-value in the industry. Unlike other cloud management solutions on the market, Embotics V-Commander® provides a single, comprehensive solution that continuously monitors the virtual data center to optimize the automation, deployment and configuration of IT services within clouds. Embotics is headquartered in Ottawa, Canada with offices in the U.S. and Europe, and it has a growing network of global partners. To see the product yourself, download your free, 30-day evaluation copy of Embotics V-Commander, at www.embotics.com.


For Immediate Release

PHD Virtual Acquires VirtualSharp Software

Acquisition Provides the Industry’s Best Value in Virtual Backup and Disaster 

Recovery Assurance Solutions 

PHILADELPHIA, PA – April 2, 2013 – PHD Virtual Technologies, a pioneer in virtual 

machine backup and recovery, and innovator of virtualization monitoring solutions, 

announced today that it has acquired privately-held VirtualSharp Software, a McLean, 

Virginia-based leading provider of next generation automated disaster recovery assurance 

solutions for virtualized environments and private and public clouds. 

Tweet This: @PHDVirtual Acquires VirtualSharp Disaster Recovery Assurance 

Provider for Virtualized environments and Private and Public Clouds 


With the acquisition of VirtualSharp, PHD Virtual delivers transformational technology for 

virtual backup and disaster recovery assurance providing the easiest, most affordable 

solutions for data protection and business continuity, automatically certifying achievement 

of Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs).

In today’s compliance-focused world, organizations are demanding more frequent 

verification that their disaster recovery processes actually work. VirtualSharp Software has 

pioneered the concept of Disaster Recovery Assurance in order to address this complex 

problem. Disaster Recovery Assurance leverages the synergies between the virtualization 

and storage layers, which allow disaster recovery to be orchestrated and fully automated 

across data centers. Recovery tests can be executed without any human intervention and 

without impacting production systems. Disaster Recovery Assurance enables the 

automated enforcement of RPOs (maximum data loss) and the continuous measurement 

and compliance of RTOs (maximum outage time). 

“PHD has experienced unprecedented demand for our virtual backup products with eleven 

consecutive record quarters in a row,” said James Legg, President and CEO, PHD Virtual. 

“With the addition of VirtualSharp to our portfolio we enhance our position in the disaster 

recovery market as the value leader, as well as extend our ability to effectively serve our

customers who must cost-effectively certify that their disaster recovery processes work 

and achieve regulatory compliance.” 


“Just like backup alone is worthless without the ability to recover data, disaster recovery

(DR) implementations are marginalized without the ability to guarantee, or assure, that DR 

will take place successfully when needed,” said Dave Simpson, senior storage analyst with 

The 451 Group. “Combining PHD Virtual’s backup, recovery and replication with 

VirtualSharp’s disaster recovery assurance ensure end-to-end data protection and 

compliance at significantly lower cost than existing approaches.”

Like PHD, VirtualSharp has also received accolades for its assertive growth and was 

recently named one of the Top 10 Fastest Growing Storage Start-Ups in 2012 by 


“We are thrilled to have VirtualSharp become part of PHD Virtual because the worlds of 

virtual backup and disaster recovery are merging and the combination of the two 

companies is a game-changer,” said Carlos Escapa, CEO and Co-Founder of VirtualSharp 

Software. “Our product portfolio becomes the one-stop shop with a solution spanning 

backup, replication, disaster recovery testing and compliance assurance. PHD Virtual also 

provides us with the marketing and sales resources we need to exponentially grow our 

combined solutions on a global scale.”

About VirtualSharp’s Product Portfolio

The cost and complexity of virtual backup and virtual disaster recovery management 

continues to increase as the number of virtual machines in production continues to grow. 

VirtualSharp’s ReliableDR is a solution that orchestrates disaster recovery testing, failover, 

and failback for VMware virtual environments and private clouds. It offers significant 

capabilities, which constitute its unique ability to cost-effectively deliver Disaster Recovery 


• Service-Oriented, Fully Automated RTO and RPO Compliance Measurement

ReliableDR allows a user to specify the RTO and RPO of all necessary 

components of a business service, then automates the granular testing of each 

component in ways that measure and report the service’s compliance with those 


• Application Aware Testing

The testing processes used above go well beyond simple booting of VMs. 

ReliableDR granularly tests the application components themselves to ensure that 

the components are functioning as a whole and the service they comprise is truly 

workable and operationally available to support the business. It then stores each 

successfully tested job as a Certified Recovery Point (CRP) for an end user to 

failover to in case of a service outage. 

• Replication Flexibility

ReliableDR can integrate with all of the popular storage replication solutions, as 

well as offer its own host-based software replication, providing application 

protection capabilities in a flexible manner. Examples of key storage vendors 

supported are EMC, NetApp, Dell, HP, IBM, Oracle, Datacore, Nimble, and 


• Multi-tenancy

ReliableDR has built-in, granular user based access in order to provide strict multitenancy for large environments and cloud providers, as well as Role-Based Access 

Control to securely facilitate the use of ReliableDR to all BC/DR stakeholders 

across the organization, from DR planners to external auditors.


“Our combined company goal is to provide the best value in virtual backup and disaster 

recovery assurance. We will be the leader by supporting all major virtual hypervisors and 

by catering to public and private clouds in the areas of backup, replication, and automated 

recovery, providing continuous proof that systems are recoverable and RTOs are 

achievable,” continued Legg. “We’re focusing on problems in today’s virtual environment 

that force users to undertake complex, time consuming, manual processes, and deliver 

unprecedented value significantly more affordable than competitive alternatives.”


Supporting Resources 

PHD Virtual Technologies: http://phdvirtual.com/

More PHD Virtual News: http://phdvirtual.com/newsandevents

Twitter: https://twitter.com/PHDVirtual

Facebook: http://www.facebook.com/PHDVirtualTechnologies

LinkedIn: http://www.linkedin.com/groups?gid=1992663&mostPopular=&trk=tyah

RSS Feeds: PHD Virtual news releases: http://www.phdvirtual.com/rss/news-andevents.xml


About VirtualSharp

VirtualSharp Software was founded in 2010 to address the new Disaster Recovery needs 

for the cloud era and was recently named a Cool Vendor in Business Continuity and IT 

Disaster Recovery Management by Gartner. VirtualSharp, an elite-level VMware 

Technology Alliance Partner, develops next generation Disaster Recovery software for 

private and public clouds that continuously and automatically certifies the recoverability of 

services running in the cloud. VirtualSharp's software enables unparalleled levels of 

resiliency for virtual IT infrastructures and full alignment between IT Disaster Recovery and 

Corporate Business Continuity Planning.


About PHD Virtual Technologies

PHD Virtual provides the absolute best value in virtual backup, disaster recovery 

assurance and monitoring for VMware, Citrix and cloud environments. More than 5,000 

customers worldwide rely on our products because they are effective, easier to use and far 

more affordable than competitive alternatives. Delivering the highest performance and 

most scalable cross platform backup, disaster recovery, and monitoring solutions on the 

market and pioneer of Virtual Backup Appliances (VBAs), PHD Virtual Technologies has 

been transforming data protection for virtual IT environments since 2006. For more 

information, please visit: http://www.phdvirtual.com/

Press Contact:

Lisa Grau

Grau PR (for PHD Virtual)

This email address is being protected from spambots. You need JavaScript enabled to view it.


PHD CloudHook is now available! Download 6.2 today.

PHD Virtual is pleased to announce the general availability of CloudHook™, a new module in PHD Virtual Backup 6.2 released today.

This new product module enables a PHD VBA to backup directly to cloud storage at Google, Amazon, Rackspace or any cloud provider that supports OpenStack/swift.

Remember, there are two outstanding promotions available through April 30th, 2013!

Offer 1: Available Exclusively to PHD Virtual Customers:

Get CloudHook for 50% off the annual subscription price in year one – It’s a “no-brainer” to try CloudHook and backup to the cloud!

Offer 2: Available to Everyone:

Get CloudHook for FREE for ALL your hosts for the first year with the purchase of PHD Virtual Backup licenses.


Contact us for more information


Cloud Hook Your Best Value for Cloud Backup

Delivering a Breakthrough Solution for Flexible Cloud Backup and Recovery

PHD Virtual has transformed the virtualization universe for small and mid-size businesses with the introduction of PHD Virtual CloudHook™ - a new module in PHD Virtual Backup 6.2, and the first and only virtual data protection solution to offer a seamless and painless link to cloud storage for backup, archiving and disaster recover (DR).

Peter Canale, IT Director, Ben Tire

"We needed a virtual backup solution, and also the ability to integrate with Amazon cloud storage. We knew Veeam had a Cloud Edition and PHD Virtual has CloudHook. We went with PHD CloudHook as it was a much more affordable option for us, and much easier to setup and use. Also PHD provides much more robust recovery from the cloud because with Rollback Recovery, you only have to restore the changes over the wire!"   

Cloud Hook will be available in the middle of March 2013

Contact us for additional information and pricing

Upgrade Your Customers' VMware vCenter Lab Manager

"VMware does not have a migration path from vCenter Lab Manager, leaving many test/dev/lab environments unsupported with an aging environment unless they choose to re-implement their lab environments from scratch with vCloud Director or vCloud Automation Center."
says Bernd Harzog, Analyst, The Virtualization Practice


Did you know that Embotics V-Commander® can be an in-place substitute for VMware vCenter Lab Manager or vCloud Director at net zero cost to you?

In this webinar, Bernd Harzog from The Virtualization Practice and Jay Litkey of Embotics discussed how Embotics V-Commander® provides automated provisioning for test and development environments to allow IT organizations to become more dynamic and agile. You can take advantage of the Embotics Upgrade your VMware vCenter Lab Manager Program which includes:

Net-Zero Cost License Upgrade includes:

  • Replace your VMware vCenter Lab Manager, vCloud Director or vCloud Automation Center licenses for Embotics V-Commander licenses, all for what you are paying now for maintenance and support for Lab Manager.
  • Free Migration Accelerator: Moves your existing users and configurations over to Embotics V-Commander quickly and easily.
  • Two days of Free Professional Services: Get your next generation lab/dev environment up and running on a fully supported cloud automation platform.


Offer Valid until March 29th 2013 


View the recorded Webinar now

About Embotics

Embotics provides mid-sized to large IT organisations with a unified cloud management platform (CMP) that delivers IT-as-a-service with the fastest time-to-value in the industry. Unlike other cloud management solutions on the market, Embotics V-Commander® provides a single, comprehensive solution that continuously monitors the virtual data centre to optimise the automation, deployment and configuration of IT services. For more information visit Embotics.


ARJ Distribution AB - Nordic Distributor of Server Based and Virtualization Software

As a valued added distributor ARJ Distribution provide resellers within the Nordics with solutions that cover the server based as well as virtualization market. Our vision is that administrators should be working more with development than fire fighting on a day to day basis, without to much clicking. Solutions we sell are well suited to solve the challenges within their market segment as well as easy to use and configure. When you are interested in one of our solutions we can assist with doing demos, help with pre-sales meetings as well as installation and support.If this sounds interesting to you please do not hesitate to contact us so that we can start helping you solve problems before they begin.

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